Oh you pretty things
There’s been a lot of noise around young vloggers lately and how they’re ‘changing the face of youth culture’ across the UK by filming their thoughts and observations and posting them onto YouTube....
View ArticleDigital marketing and dinner
In a recent article in Marketing Magazine, Waitrose revealed the difference that social media has had on their business – and not just in terms of their impressive follower numbers. With an increase of...
View ArticleDMS14: ExCel, eCommerce and Endless Errors
Yesterday half the team at Pleece&Co travelled up to the awkward 100-acre site that is the ExCel centre for another year of the Digital Marketing Show, and despite the typos and the temptation of...
View ArticleThe Infinite Clock and the Blue G Beast
The plethora of depressing articles about Facebook allegedly ‘knowing’ people better than their own families is indicative of our increasing subservience to the mysterious algorithms that send the...
View ArticleTake takeaways off the menu and enjoy some proper dining
Even the fanciest of restaurant fare can now be delivered to your door, so are we being encouraged to stay put and let the good stuff come to us? There are certainly more than a handful of cuisines...
View ArticleDo you want brands to be your bae?
Social media strategies should cover a wide range of questions. What kind of content will you share? How will you reach your audience? What’s your end goal? Which platforms will you use? And so on....
View ArticleThe Phenomenon of Bullshit Marketing
The current #ILookLikeAnEngineer campaign is just the latest example of how bold, brave brands are changing the way we see the world using social media. Except, well, they aren’t. The problem isn’t...
View ArticlePolitics and social media
As a follow-up to my last blog, Do you want brands to be your bae?, I’ve got politicians on my mind. I wouldn’t go as far as to say that they necessarily want to be our baes (let’s stop using that...
View ArticleBloody Moon
The End. Time ticked on the way it does when conceived in such an unrealistically linear fashion; numbers clicking up and up, so forth. The Sun set and the Moon rose (neither of which is strictly the...
View ArticleOf Anger, Inaction and Social Media
Social media is a volatile arena. A cursory scroll down your Twitter timeline will yield any number of instances of people expressing indignation about the latest humanitarian, ecological, or celebrity...
View ArticlePsychology of selfies, their affect and purpose
Mona Lisa taking a duck face selfie Young people, ‘Generation Z’, or the so-called ‘Me Me Me Generation’, are constantly updating their social media accounts, taking and sending selfies, and...
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